"DU HAY DU" project
If you see enough, it is enough.
If you dream to have more, it will be more.
For those who have struggled a lot to get to this day, just a full plate of peace is enough.For those who are already safe and full, have the right to dream of richer and more prosperous trays.
The "DU" project is because it wants you to sit down on the eve of the new year, look back on the thorny road you've walked, and freely see your own "DU".Because everyone deserve to have their own wishing tray.
So our "DU" was born quickly on the days before Tet. While going to the market to find and buy unconsciously all kinds of fruits displayed on the five-fruit tray according to the mantra: Full Mangostene, Coconut, Papaya, Mango is a good wish that every family sends to heaven and earth during Tet, to find peace, to remind them of what they have reaped, and to believe that a better new year is waiting for us.
And the "DU" project also believes that, if it is a wish, then surely each person deserves to have their own version of "just enough to spend". The year 2021 is inherently difficult, but in very unique ways, each of us has managed to overcome it so that today we can celebrate a new year full of hope together. We have the right to be proud and free to wish for a very different 2022.
Let us allow ourselves to ask for what is just enough for our own use.Is it a purse that is just enough to spend, a healthy heart that has enough to spend, or a healthy relationship that is both enough and enough to spend.
Feels enough, just use it. Or just use it, when you have enough.Hopefully the DU photo series with different five-fruit tray shapes, from traditional toBreaking the way, from reality to absurdity, will give you a little more courage to go to the market and give yourself a tray of five fruits of your own!
Creative & Art: Thao Nhu and Ngoc Hung
Photo: Cherry Huynh ( Thao Nhu )
Stylist: Justin Le ( Le Ngoc Hung )
Typo: Tran Tien Khai
